Newspapers: The Times - Language and Audience

 Language


1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers?

to find out what is going on in the world around us.  News, different opinions, information about current affairs. This includes British politics and the British Royal family (patriotic). The Times focuses on hard news that we expect from a broadsheet newspaper - politics, economics, world news etc

2) List the other news stories and kickers on the front page of the Times CSP edition. Why do you think the Times selected these for the front page?

politics, economics, world news 

3) What is the main story on the inside page of the Times CSP edition and how is it constructed to appeal to Times readers? 
 
The story on the fear of Henry VIII suggests Times readers have a strong interest in British history and in particular the Royal family. Finally, the story on terror attacks in Sri Lanka suggests that Times readers can afford exotic holidays on the other side of the world and therefore will need to know about potential dangers from terrorists in countries like Sri Lanka.


4) How are the Times front and inside pages designed to reflect broadsheet newspaper conventions?

have a higher news content and more articles offering in-depth analysis.


5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs?

The Times newspaper will act as a voice for the establishment (the wealthy and powerful) and will not support anything that threatens major changes to the status quo. Here, the main story on the front page praises private schools and defends the Conservative government.

Audience

1) What is the main readership demographic for The Times newspaper? Add as much detail as you can.

Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. 

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?

Talks about royal family which they are presented in a serious and professional way and also it also mentions 'What the budget means for property' so the readers own property and are interested in the budget.

3) Times readers are mostly over 55 years old. Why is this and how is this reflected by the new stories and kickers in the CSP pages we have studied?  

This means Times readers are likely to be professionals, managers or company owners. They are likely to be in the Succeeder psychographic group.

4) What is the main audience pleasure offered by the Times? Use Blumler & Katz Uses and Gratifications theory.

Surveillance/Information 
Diversion/Entertainment
Politics



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