Newspapers: Daily Mirror - Language and Audience

 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: The title of the newspaper.
Pug: used to promote exciting news or promotions
Splash Head: The lead story.
Slogan: a short and striking or memorable phrase used in advertising.
Dateline: tells the reader where we obtained the basic information for a story
Kicker: an additional headline for your news.
Byline: A line naming the writer of an article.
Standfirst: An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article.

2) How much does a copy of the Daily Mirror cost? (Note: the current cost is different to the CSP edition - I recommend learning both).
90p

3) What are the main stories on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the stories are about.
The main stories are about The NHS workers raise only being £3.50 a week and the controversy about Meghan Markle and the royal staff.

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?
This is because most tabloid newspapers focused on gossip and soft news as it can be more interesting than hard news and the daily mirror also does this.

5) What is the balance on the Daily Mirror front page between images, headlines and text?
It is 80% images and 20% news

Audience

1) What is the Daily Mirror's audience? List the key statistics here.
Traditionally, newspaper audiences have been more educated, affluent and older than non-newspaper readers. As digital media have gained in prominence, newspapers have attracted younger readers.
152,000 parents with kids under 18
A typical Mirror reader is 60
Most readers are of the ABC1C2 social grade
A typical Mirror reader is married.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
 because daily mirror readers are working class, 65+

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
they will feel a sense of personal identity. they will learn new information

4) Why are print newspapers generally read by older audiences?
because younger generations are mainly on technology whereas older people wont be on as much

5) How is the 'Amazon no-till shops' story constructed to appeal to Daily Mirror readers? 
It has been constructed as a bad thing and that it will steal people's jobs

Comments

Post a Comment

Popular posts from this blog

Preliminary exercise feedback and learner response

  The graphic identity / artist and song name on the white wall background works well. However, if that bit is performance lip-syncing it isn’t synced up correctly so you’ll need to either re-edit it to line it up or re-shoot it if the performance doesn’t match the song. This will be a vital aspect for the real coursework as you’ll need the lip syncing edited perfectly in time. The shots/narrative fit the feel of the song well. I wonder if it’s worth trying some filters or slow motion to increase the emotional intensity of the video? In terms of the narrative/performance element – you only have that little bit of performance at the start. If you are going to have both elements make sure you keep cutting back and forth between the performance and the narrative element. The shot by the tree works well – try and use more shots like this in the full video. Having said that, you re-use the tree shot within the 30 seconds of
Read more

Newspapers: Daily Mirror - Representation and Industry

  Representation 1) What political party does the  Daily Mirror  support? How can you tell? The Daily Mirror supports the Labour Party and is against the Conservative Party. Generally, the newspaper will act as a voice for normal people (like NHS heroes) and go against the rich and powerful (like Conservative politicians or big corporations like Amazon). 2) How does the  Daily Mirror  usually represent rich and powerful people or corporations? As Soul-less and unloving people. 3) How are ordinary working people presented in the Daily Mirror? Ordinary people are presented as heroes and always right  4) How is the Labour Party represented in the Daily Mirror? The labour party is represented in the Daily Mirror as The good people 5) How is Amazon represented in the article on 'no-till' Amazon stores? it is represented as a threat to the average day person
Read more

Doctor Who: Audience and Industries blog

  1) Who is the target audience for Doctor Who? Has it changed since 1963? The target audience for doctor who were family people, and kids and teenagers.  2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:  seeing your lifestyle on screen. Think about how different audiences may identify with Susan, her teachers or the Doctor Personal Relationships:   caring about characters and wanting to find out what happens to them. This is the first episode of four - which characters do you think the audience will want to follow on their journey?  Diversion (Escapism):   escapism and being entertained away from your normal life. Science Fiction is a classic genre for escapism 3) What additional Uses and Gratifications would this episode provide to a  modern  2020 audience? The camera work and quality w
Read more