Newspapers: Daily Mirror - Language and Audience

 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: The title of the newspaper.
Pug: used to promote exciting news or promotions
Splash Head: The lead story.
Slogan: a short and striking or memorable phrase used in advertising.
Dateline: tells the reader where we obtained the basic information for a story
Kicker: an additional headline for your news.
Byline: A line naming the writer of an article.
Standfirst: An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article.

2) How much does a copy of the Daily Mirror cost? (Note: the current cost is different to the CSP edition - I recommend learning both).
90p

3) What are the main stories on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the stories are about.
The main stories are about The NHS workers raise only being £3.50 a week and the controversy about Meghan Markle and the royal staff.

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?
This is because most tabloid newspapers focused on gossip and soft news as it can be more interesting than hard news and the daily mirror also does this.

5) What is the balance on the Daily Mirror front page between images, headlines and text?
It is 80% images and 20% news

Audience

1) What is the Daily Mirror's audience? List the key statistics here.
Traditionally, newspaper audiences have been more educated, affluent and older than non-newspaper readers. As digital media have gained in prominence, newspapers have attracted younger readers.
152,000 parents with kids under 18
A typical Mirror reader is 60
Most readers are of the ABC1C2 social grade
A typical Mirror reader is married.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
 because daily mirror readers are working class, 65+

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
they will feel a sense of personal identity. they will learn new information

4) Why are print newspapers generally read by older audiences?
because younger generations are mainly on technology whereas older people wont be on as much

5) How is the 'Amazon no-till shops' story constructed to appeal to Daily Mirror readers? 
It has been constructed as a bad thing and that it will steal people's jobs

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