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Advertising: Key conventions

  1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. we can see the product , the skittles packet. we also can see a sky in the background which might suggest like high from ground that its delicious and tasty. we see a rainbow with different colours pretending to be in the sky that is made out of the product. these might suggest happiness, fun and colourful. this will also attract the kids more as they love colours and sweets. the slogan is ''taste the rainbow'' so its saying to come and eat the colourful skittles. this advert reinforce happiness and light beautiful image for the product and very colourful. It attracts  2) What is the USP (unique selling point) for Skittles and how do you know? The rainbow background appeals to younger children and teens be

Magazine final index:

 My final magazines index:   Magazines: Tatler magazine CSP case study   Magazines: Heat magazine CSP case study :

Heat case study: blog tasks

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. our Unmissables entertainment edit is led by our hugely credible team of experts – including BAFTA judge Boyd Hilton – helping readers navigate the tricksy world of TV and streaming. Our style section – Wear It’s At – combines an aspirational yet affordable weekly fashion edit with the real, trusted voice of the heat brand. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Heat readers are  always in the know and give them conversation- starters they can show off about to their mates down  the pub. 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? heat readers are obsessed with  their wardrobes and they rely on heat to  provide them with the best, most beautiful and affordable e