Irha gcse media

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this but the answers can also be found above. 1. marvel studios  2.  Walt Disney Studios Motion Pictures 3.  Truenorth Productions 2) What is conglomerate ownership and how does it link to Black Widow? is most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? It has huge action set pieces  Intense music Disney and marvel = major franchise and also is part of MCU 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign. 1. posters 2.teaser trailers on  TV 3.social media profiles  5) What was the production budget for Black Widow and how much did it make at the box office? Black

  1) Why did Facebook buy Instagram for $1bn in 2012? Facebook acquired Instagram in 2012 (at a cost of $1 billion) so that they could cancel out the competition by making money from both. 2) What are the benefits for media companies of vertical integration? The benefits are you're making money, by having different companies in the same chain of product is if one of your companies are down and aren't making enough money it wont effect you as much because you'll still be making money from your other companies.  3) What are the benefits for media companies of horizontal integration? The benefits of horizontal integration are you can have two or more companies that are making lots of money and cancel out the competition by making money from all of your companies.  horizontal integration helps you find ways to make more money.  4) What is a subsidiary? subsidiary is a company that belongs to other another company.  5) Give three examples of media companies that have used synerg

  1) Write a definition of a  passive  audience:  This means that audiences passively take in information and it has the same effect on everyone. 2)  Write a definition of an  active  audience:  This is the more modern view that that audiences interact with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This suggests that audiences are always passive and put the message into their mind as if it was injected into their minds.  4) Write down a  media product  for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  NFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY: pretty little liars  > Why: our lives might have something in similar  DIVERSION/ENTERTAINMENT: sport   >why: because you get time to rela