Posts

Showing posts from March, 2022

Advertising case study 3: Represent NHS Blood campaign

  1) What does BAME stand for? Black Minority ethnic.  2) Why is there a need for blood in the BAME community?  There's a need for black and  Asian  donors as there is only 3% that has donated in the last year.  3 ) What does this advert want people to do once they've seen it (the 'call to action')? They want more young black and Asian people to donate blood and save lives.  4) Why is the advert called 'Represent'? The advert is called Represent so young people could feel good about themselves and feel proud that they are helping to save people's lives. They will feel happy that they're helping people that are the same ethnicity and represent their ethnicity.    5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of  The producer has chosen famous BAME celebrities such as Nicola Adams, Chuka Umunna, Ade Adepitan and Kanya King  three well-known people who appear in the advert and why they are famous - make s

Galaxy 'Chauffeur' advert: blog tasks

  1) Why is the advert set in the 1950s? What audience pleasure does this provide?  The advert is set in the 1950s because it brings historical context back as well as nostalgia for those who like Audrey Hepburn's work and like the 1950s. 2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all).  The Helper/Sidekick: Galaxy chocolate and the chauffeur. The Heroine: Aubrey Hepburn  The Hero: The guy driving the car and Aubrey Hepburn The Villain: Market Stall Donner: Bus Driver 3) How does the advert's narrative (story) follow Todorov's theory of equilibrium? The adverts narrative follows Todorav's theory of equilibrium by having a equilibrium which is Audrey Hepburn on the bus then the disequilibrium which is the crash into the market stall then finally the new equilibrium which is Audrey Hepburn taking the bus drivers hat and makes the Gregor

Advertising case study 1: OMO print advert

  1) What year was the advert produced? This advert was from 1955 2) How were women represented in most adverts in the 1950s? They were presented as weak and housewives and mothers. They treated women like kids (initialising). They think women should always look and act a certain way. In 1950s a women's life revolved around her husband and kids she never had any time for herself. Even when she was free she would either be cooking, cleaning or looking after her family.   3) How does the heading message ('OMO makes whites bright') and the typography promote the product? The heading promotes the product because it suggest that it will clean your white clothes so that they will glow, also the typography promotes the product because it is noticeable and is sans-serif which means its less traditional and more like modern.it also can suggest that its for middle class people and the product is very cheap.  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up

Gender representation in advertising: blog tasks

Image
  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any pr oduct you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  The stereotypes of women that I can find in the 1950s and 1960s adverts are that they sexualized and objectified by men and trying to show that they are only their to please men or get a mans approval. This is shown in the 2nd advert "The chef does everything but cook - that's what wives are for!" showing that women or more so house wives are only mere tools to make their husbands and men happy not their own independent and the expression on the woman's'

Magazines assessment learner response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  - Q2 needs detailed analysis using media terminology. any student could write it catches the eye. you need to show you are a media a student  3) Did you get any  media terminology  wrong in the assessment? Make a note of it here for future revision:  Title. 4) Look specifically at  question 2  - pick out  three  points from the mark scheme that you didn't include in your analysis of the unseen Grazia magazine cover.  1. colour 2. images 3.connotations  5) Now look at  question 4 . Use the mark scheme to identify three points you could have made regarding how Tatler reflects British social and cultural values.  I could've included  1. Power and money - social class  2. Changes in society. (diversity) 3. Beauty standards and gender