Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

 Arctic Monkeys: Audience


1) What is the main Arctic Monkeys audience - demographics and psychographics?

Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

The simple performance video subverts music video conventions that became steadily more complicated and narrative-based in the 1980s and 1990s.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Fans took a leading role in making Artic monkeys famous by spreading their music listening to it day and night. 

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

They want their fans to be proud and make them famous. Arctic monkeys want their fans to know they worked hard and put a lot of effort into their music videos. 


Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.Their fan base moved online, creating online communities where they could share songs and information. They sold all heir music for free. 


2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Because  P2P sites, wasn’t known by the band or promoted when they found out.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Unlike BLACKPINK, Arctic Monkeys weren’t put together by an entertainment company, they were all friends from school. They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield. 

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Arctic Monkeys are an English indie rock band from Sheffield. The lead singer is called Alex Turner. Since forming in 2002, they have released six albums and won seven Brit Awards

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

one of the first bands to come to the public’s attention due to the internet, heralding a new way that bands are produced and marketed. I Bet You Look Good on the Dance floor is their first single from debut album Whatever People Say I Am, That’s What I’m Not released with niche, independent record label Domino. It was released in 2005 and went straight to number 1 on the singles chart. Their fan base moved online, creating online communities where they could share songs and information.

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