Coursework: Statement of Intent

Statement of intent: Irha

My original artist: Alessia Cara

Song used: scars to your beautiful.

Narrative: The story behind this is about a girl who is struggling to love herself and take care of herself, the purpose behind this video is for people to embrace themselves and love themselves just the way they are. The demographic for my media product are both male and females age to 14-19  who are struggling mentally and physically 

My music video will include:

Intend to reach the brief and use more than two locations There will be a variety of different demographics the video will be shot both inside and outdoor. i'll have a variety of different shots such as long shots, close up shots and over the shoulder shots. one of my over the shoulder shot will show how the poor girl is struggling to eat as she is terrified she'll put on weight and won’t look like the way girls are expected to look by guys. This will create emotional intensity for the audience.

Mise-en-scene:

 The genre of my music video is pop music. I'll use clamps in my video to show how the girl is struggling and how millions of boys and girls go through this on a daily basis. The costume will be her wearing a baggy hoodie as she is trying as hard as she can to cover her scars, the lighting in the some scenes will be dimmed or completely turned off to give the audience a more clear version on how hard it is to go on with your life when you are struggling, also to show how the light being turned of could should how she feels alone. There will barely be any scenes where the girl would be wearing makeup this will show how drained she is how she doesn't even have the energy to get ready or to pamper herself. 

Media Representation:

I represent people who are not commonly seen in TV shows. This will be done by having my main character acted by an actress in a hijab who will also subvert stereotypes where people believe that if you are religious, you can’t be depressed or struggling to cope. I have a female character which reinforces stereotypes as woman are seen to be so strong as they are just meant to be happy housewives who don't have anything to worry about or struggle mentally and physically 

 

Target audience:

 My music video is targeted to a specific type of audience people who need to understand that what they are going through is okay and how everyone struggles. My main purpose is to get people who are struggling to understand that it is okay to talk about their matters and that they aren't alone as many hundreds and thousands of people are struggling as well. The demographic will try to explain to the audience on how some teenagers might think these days.

Audience pleasure:

Diversion/entertainment- Audience will be able to understand that they aren’t the only ones who are struggling.

Relationships-This will create a relationship between the audience and the girl as the audience will feel sympathetic and try to build a bond with people they see struggling. Instead of people discouraging people instead they'll feel a special type of bond with each other and will try to encourage each other that it will all be okay and that no one should ever feel embarrassed about struggling.