Radio: KISS FM Breakfast show CSP

 1) Read page 2. What is KISS FM's mission?

The station started as kiss fm - a 1980s pirate radio station that was to become the UK's first legal radio station

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychogenic groups would fit the KISS audience too.

It is primarily aimed at the 15-34 age group

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

KISS FM UK is the UK’s largest multimedia brand for engaging 15-34yr olds across it’s multiple touchpoints. From social timelines to YouTube, live events and on- demand streaming on apps, KISS connects with its
audience through a multi- platform strategy of presenting content around the music they love and the things they’re into, wherever, whenever and however they want it.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS FM UK is available on FM, DAB, Freeview and Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events across the world.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

KISS sees over 300,000 people each year party at one of our 100 yearly events. we also host a yearly
sell out Halloween event at The SSE Arena, Wembley which in previous years has seen up to 11,000 dress up fans dance the night

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Audience are active as they can engage by the app or by coming to the parties however it is still passive as all they do is play the music on the radio and we just listen. 

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

They try to engage with people and try not to make it as boring, they want to be more active and be ore fun while playing their traditional music. 

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

Audiences have changed as now they listen to more modern music and don't listen to traditional muisc as much as older people might do. 

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?


Industry

1) When did KISS FM first launch and what type of station was it then? 

Kiss FM first broadcast 7 October 1985 as a pirate radio station

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money and how much revenue did Bauer Media Group make in 2020?

They make money by advertising, sponsorship and events. It is selling a business which in 2020 had revenue of $80m (15% down on the previous year)

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

Kiss breakfast, which got new hosts last year in Jordan Banjo and Perri Kiely, was down from 1.4 million in the last figures to 980,000. BBC Radio 4's Today programme attracted 6.5 million. The last available figures were almost seven million in the first quarter of 2020.

5) How is KISS FM regulated and what can happen if they break the rules?

They can lose their license. 



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