Music Video: BLACKPINK - How You Like That

 Audience


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.

2) What audience pleasures are offered by the music video for How You Like That?

How You Like That demonstrates the changing nature of the music industry and how important YouTube and social media has become for music artists. 

The way people consume music videos has changed – now phones, tablets and YouTube are the primary ways audiences engage with music video


4) How was the How You Like That music video marketed and promoted to the audience?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

shows music video has become a media form in its own right, not just a way to sell an album. 

BLACKPINK’s billions of YouTube views also bring in money through advertising. 



Industry

1) How were BLACKPINK formed and what records have they broken?

The video broke many YouTube records, including most-watched premiere (1.66 million concurrent viewers), most views within 24 hours for a music video (86 million views) and fastest video to achieve 100, 200 and 600 million views. It was the 3rd most viewed music video of 2020. As of Autumn 2021, the video has had over 1 BILLION views.

2) What other successful artists have YG Entertainment created? You may need to Google this.

K-pop has become a cultural sensation as groups like BTS and BLACKPINK enjoyed global success. This has also resulted in Korean culture becoming mainstream in the West.


3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

How You Like That demonstrates the changing nature of the music industry and how important YouTube and social media has become for music artists

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 


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