Doctor Who: Audience and Industries blog

 1) Who is the target audience for Doctor Who? Has it changed since 1963?

The target audience for doctor who were family people, and kids and teenagers. 

2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: seeing your lifestyle on screen. Think about how different audiences may identify with Susan, her teachers or the Doctor

Personal Relationships:  caring about characters and wanting to find out what happens to them. This is the first episode of four - which characters do you think the audience will want to follow on their journey? 

Diversion (Escapism):  escapism and being entertained away from your normal life. Science Fiction is a classic genre for escapism


3) What additional Uses and Gratifications would this episode provide to a modern 2020 audience?

The camera work and quality would be way better and more clear, if there is modern technology used and they could even record it and watch it later instead of watching it live. 

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?

Physical thrill of watching something e.g hairs on the back of your neck in a horror film, sport, big explosions. 

 Experiencing something through the characters (e.g. time/space travel). 

 Watching something you wouldn't normally get a chance to see (e.g. inside TARDIS).



Industries

1) What was the television industry like in 1963? How many channels were there?

There were only two TV channels in the UK in 1963: BBC and ITV. 

2) How does An Unearthly Child reflect the level of technology in the TV industry in 1963?

In terms of technology, videotape had only been in use for seven years when An Unearthly Child was made. It allowed the BBC to create the space and time travel effects we can see in the episode which were considered amazing at the time. 

3) Why is Doctor Who such an important franchise for the BBC? 

It has been shown all over the world through BBC Worldwide and generates huge income for the BBC.

4) What other programmes/spin-offs are part of the wider Doctor Who franchise?

  • K9
  • Sarah Jane Adventures
  • Torchwood
  • Class
These spin-offs allow the BBC to target slightly different audiences while still taking advantage of the huge Doctor Who fanbase. 

 


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