Advertising assessment learner response:

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 
WWW- This is major progress on previous assessment - well done there is good knowledge shown which reflects your much improved blogposts and the revision we did in class

EBI- The challenge now is to work or exam technique - mainly focus on the question and how you structure you paragraph.

1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

Q1, 1
Q2. 6
Q3. 1
Q4. 5 

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

Good knowledge and understanding of contexts and their influence on media
products and processes, demonstrated by frequent effective explanations of how
contexts are reflected in advertisements.
Satisfactory knowledge and understanding of contexts and their influence on
media products and processes, demonstrated by some appropriate explanation of
how contexts are reflected in advertisements.
• Specialist terminology is used appropriately and effectively throughout.


4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

• Excellent analysis of the product that is detailed and critically engages with the
representation of race/ethnicity in the media product.
• Consistently appropriate and effective focus on the representations created by the
product.
• Consistently appropriate and effective use of subject specific terminology
throughout.

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

• Excellent analysis of the product that is detailed and critically engages
with the nuanced aspects of how media language communicates key
messages.
• Consistently appropriate and effective use of the theoretical
framework
• Consistently appropriate and effective use of subject specific
terminology throughout.

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