Heat case study: blog tasks

 Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

our Unmissables entertainment edit is led by

our hugely credible team of experts – including

BAFTA judge Boyd Hilton – helping readers

navigate the tricksy world of TV and streaming.

Our style section – Wear It’s At – combines an

aspirational yet affordable weekly fashion edit

with the real, trusted voice of the heat brand.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

Heat readers are always in the know and give them conversation-starters they can show off about to their mates down the pub.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

heat readers are obsessed with their wardrobes and they rely on heat to provide them with the best, most beautiful and

affordable edit of the high street and online’s hottest must-buys. They also cover food, fitness, well being, travel and homes,

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

(14% 15-24, 37% 25-34)

SEGMENT:

MARITAL STATUS: 57% MARRIED

or living with partner / 43% single

Media language

1) How many of the 12 magazine cover key conventions feature on this edition of Heat? List them with specific reference to the convention on the CSP edition of Heat.

2) How are the cover lines written to make the audience want to buy the magazine?

The cover lines in bold, its about Meghan Markle and price harry it makes people want to buy the magazine so that they're update about what's going on.

3) What are the connotations of the Heat colour scheme on this particular front cover?

The colours are bright and bold and they stand out. 

4) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

 There are famous people on the front cover on how they might have made a mistake or might have lied about something and then people are more interested in buying the magazine. 

5) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler is more posh and upper class, where heat is more tacky and cheap. 

Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Megan Markle

Prince Harry

Giovanna

Liam 

Cheryl

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

They are presented as negatively as they are talking about secrets and picking the wrong decision, it is all about their personal life.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

They are presented as women who live double lives one for social media and one for all their drama. 

4) How is race and ethnicity represented on this cover of Heat?

Megan markle is the only mixed race person the only reason she is on the front cover is because she is part of the royal family. 

5) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

Megan Markle and Prince Harry are upper class and one of them is an actress.