Magazines: Tatler CSP case study

 Introduction - Tatler Media pack


1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor introduces as fabulous.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73% ABC1 83%
AB 51% Average 41
London/SE 70%


3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

£843 milllion was spent on fashion in the past year. 62% OF TATLER READERS AGREE
‘I OFTEN BUY FASHION
PRODUCTS AFTER SEEING
THINGS ADVERTISED IN
MAGAZINES’

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

Beauty & Cosmetic Surgery Guide, is about beauty and cosmetics. Rich people tend to spend a lot of money on cosmetics. It shows they have a lot of money to waste. 

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

The writing is serif which is posh and old fashioned type of writing. it is also classy and more of an upper class way of writing.

2) How do the cover lines appeal to the Tatler target audience?

The cover line is about Brexit and tatler readers are more likely to be pro-Brexit. It's also about politics. power and status.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The colour scheme is pink, blue which is kind of traditionally feminine. There is also green which represents nature and gardens. 

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Boris Johnson and his brother Max were mentioned on the cover and Emma Weymouth was mentioned as well. They mentioned well known people to catch people's eye. 

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

The cover lines suggest rich people life a good life even when we all were in a global pandemic. 

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

It was the first time a black women was on the cover as they didn't want to get hate for not supporting black lives matter.


4) Are there any stereotypes being reinforced or subverted? How? Why?

There are stereotypes being reinforced such as spending money on looking pretty and luxuries will make the consumers pretty and beauty standards are shown in the magazine by the cover model because there isn't any diversity, different body types or features and it is showing that women should be slim and have a lot of money.

Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

They do not show us the disadvantages that rich people have to face; middle-class life; people who don't have much money; people who do not fit the beauty standards of Tatler.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

The magazine presents life in Britain to be full of luxuries and posh without any problems. Plus they are presenting life in Britain as perfect without worries about money which is untrue for people who aren't rich.

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017? 

Most people who are not part of the target audience: people who don't fit Tatlers beauty standards; people who aren't rich; people who disagree with Tatlers ideas.

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

-Wedding Guide
-Travel Guide
-Watches & Jewellery 

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