Audience effects theory: blog tasks

 

1) Write a definition of a passive audience: 

This means that audiences passively take in information and it has the same effect on everyone.

2) Write a definition of an active audience: 

This is the more modern view that that audiences interact with and make conscious choices regarding the media they consume.

3) Write a definition of the hypodermic needle theory: 

This suggests that audiences are always passive and put the message into their mind as if it was injected into their minds. 

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

NFORMATION/SURVEILLANCE: The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: pretty little liars
 > Why: our lives might have something in similar 
DIVERSION/ENTERTAINMENT: sport
 >why: because you get time to relax and watch people play sport
RELATIONSHIPS: Eastenders
 > Why: because you get to know about the characters.


5) blue planet offers the audience diversion and entertainment it lets people sit back and relax. It lets people see the life of the creatures that live in the ocean and they get to escape their real lives. They have a chance to sit back and take their mind of everything. 

Comments

Post a Comment

Popular posts from this blog

Preliminary exercise feedback and learner response

  The graphic identity / artist and song name on the white wall background works well. However, if that bit is performance lip-syncing it isn’t synced up correctly so you’ll need to either re-edit it to line it up or re-shoot it if the performance doesn’t match the song. This will be a vital aspect for the real coursework as you’ll need the lip syncing edited perfectly in time. The shots/narrative fit the feel of the song well. I wonder if it’s worth trying some filters or slow motion to increase the emotional intensity of the video? In terms of the narrative/performance element – you only have that little bit of performance at the start. If you are going to have both elements make sure you keep cutting back and forth between the performance and the narrative element. The shot by the tree works well – try and use more shots like this in the full video. Having said that, you re-use the tree shot within the 30 seconds of
Read more

Newspapers: Daily Mirror - Representation and Industry

  Representation 1) What political party does the  Daily Mirror  support? How can you tell? The Daily Mirror supports the Labour Party and is against the Conservative Party. Generally, the newspaper will act as a voice for normal people (like NHS heroes) and go against the rich and powerful (like Conservative politicians or big corporations like Amazon). 2) How does the  Daily Mirror  usually represent rich and powerful people or corporations? As Soul-less and unloving people. 3) How are ordinary working people presented in the Daily Mirror? Ordinary people are presented as heroes and always right  4) How is the Labour Party represented in the Daily Mirror? The labour party is represented in the Daily Mirror as The good people 5) How is Amazon represented in the article on 'no-till' Amazon stores? it is represented as a threat to the average day person
Read more

End of Year 1 exams: Learner response

  1) Type up your feedback from both papers in full (you do not need to write marks/grades if you do not wish to). PAPER 1:  www: This is a valuable lesson in how much you need to engage with the content and learn/revise as you go. If you can add that depth of understanding you will start to move up towards the higher levels. EBI: Although your bog work is up to date. you are not answering the questions in enough depth so when it comes to the exam the knowledge is there. without detailed understanding you will be stuck on lower levels PAPER 2:   www: This id your first attempt at Tv exam and it needs to be a good lesson in skills and knowledge required.  EBI: Revise narrative theories and terminology 1.3 needs to focus specifically on the clip., Q2 needs much more specific reference to the CSP episodes.  2) Look at the two mark scheme documents linked above. Pick out   ONE  thing from Paper 1 and   ONE  thing from Paper 2 that you learned from the mark schemes: Paper 1: i learnt non ve
Read more