Introduction to Music Video: Blog tasks

 1) What are the key conventions of music video?

The key conventions of a music video are narratives, visual effects, green screen, genre, movement, lyrics, editing, etc.


2) What is intertextuality?
   Intertextuality is when you reference one media product to another.


3) When did music videos first become a major part of the music industry?

 Around 1980s.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 as a platform for music videos and the first music channel on television. In the 1980s and 1990s big budgets were spent on producing innovative and creative music videos such as Michael Jackson’s Thriller that had a film narrative, a well known director and featured intertextuality (horror films).


5) How are music videos distributed and watched in the digital age?

Music videos were distributed on large social media platforms such as YouTube. People used those social media platforms to start their potential musical career and gain fame and a proper fanbase. Some bands were 'manufactured' by industries.

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