Music Video: BLACKPINK - How You Like That
Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube. 2) What audience pleasures are offered by the music video for How You Like That? How You Like That demonstrates the changing nature of the music industry and how important YouTube and social media has become for music artists. The way people consume music videos has changed – now phones, tablets and YouTube are the primary ways audiences engage with music video 4) How was the How You Like That music video marketed and promoted to the audience? K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 5) Why is K-pop a global phenomenon and what has helped it to becom...