Advertising & Marketing: Final index


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The Times - Introduction: blog tasks

 1) What year was  The Times  founded and when did it start using the  Times  name? 1785 2) What content did John Walter suggest the paper would offer in the first edition? the editor and publisher John Walter I, “to record the principal occurrences of the times” for the service of the public 3) What does the page say about the political views in  The Times ?   right-wing broadsheet newspaper that generally supports the Conservative Party and is aimed at a more educated, middle-class audience.  4) Who owns  The Times  today and how is editorial integrity protected? Rupert Murdoch 5) What did  The Times  introduce in 2010 and why? The Times and The Sunday Times were first held under common ownership by Lord Thomson in 1966 as Times Media Limited and were bought by Rupert Murdoch in 1981. TNL is now part of News UK. Both papers introduced  digital subscriptions  in 2010 to help ensure a sustainable future for their...
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Television: His Dark Materials - Audience and Industry

  Audience 1) Read this  audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?  You can  revise Pyschographics here . 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:  Aimed at a contemporary family audience for the BBC Sunday night broadcast slot (8.10pm) Personal Relationships:  Targeted at fans of the fantasy genre along with fans of the original books by Philip Pullman. Diversion (Escapism):  The UK DVD release of His Dark Materials season 2 is rated 12 by the BBFC. 3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materia...
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Newspapers: Daily Mirror - Language and Audience

  1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead:  The title of the newspaper. Pug:  used to promote exciting news or promotions Splash Head:  The lead story. Slogan:  a short and striking or memorable phrase used in advertising . Dateline:  tells the reader where we obtained the basic information for a story Kicker:  an additional headline for your news . Byline:  A line naming the writer of an article. Standfirst:  An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article. 2) How much does a copy of the Daily Mirror cost? (Note: the current cost is different to the CSP edition - I recommend learning both). 90p 3) What are the main stories on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the stories are about. The main stories a...
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