Advertising & Marketing: Final index


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Preliminary exercise feedback and learner response

  The graphic identity / artist and song name on the white wall background works well. However, if that bit is performance lip-syncing it isn’t synced up correctly so you’ll need to either re-edit it to line it up or re-shoot it if the performance doesn’t match the song. This will be a vital aspect for the real coursework as you’ll need the lip syncing edited perfectly in time. The shots/narrative fit the feel of the song well. I wonder if it’s worth trying some filters or slow motion to increase the emotional intensity of the video? In terms of the narrative/performance element – you only have that little bit of performance at the start. If you are going to have both elements make sure you keep cutting back and forth between the performance and the narrative element. The shot by the tree works well – try and use more shots like this in the full video. Having said that, you re-use the tree shot within the 30 seconds of
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Newspapers: Daily Mirror - Representation and Industry

  Representation 1) What political party does the  Daily Mirror  support? How can you tell? The Daily Mirror supports the Labour Party and is against the Conservative Party. Generally, the newspaper will act as a voice for normal people (like NHS heroes) and go against the rich and powerful (like Conservative politicians or big corporations like Amazon). 2) How does the  Daily Mirror  usually represent rich and powerful people or corporations? As Soul-less and unloving people. 3) How are ordinary working people presented in the Daily Mirror? Ordinary people are presented as heroes and always right  4) How is the Labour Party represented in the Daily Mirror? The labour party is represented in the Daily Mirror as The good people 5) How is Amazon represented in the article on 'no-till' Amazon stores? it is represented as a threat to the average day person
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End of Year 1 exams: Learner response

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