Magazines: Tatler CSP case study
Introduction - Tatler Media pack 1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? The editor introduces as fabulous. 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average 41 London/SE 70% 3) Look at page 6 . What do Tatler readers think about fashion? How much do they spend? £843 milllion was spent on fashion in the past year. 62% OF TATLER READERS AGREE ‘I OFTEN BUY FASHION PRODUCTS AFTER SEEING THINGS ADVERTISED IN MAGAZINES’ 4) Go to page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest abou...