Advertising case study 3: Represent NHS Blood campaign
1) What does BAME stand for? Black Minority ethnic. 2) Why is there a need for blood in the BAME community? There's a need for black and Asian donors as there is only 3% that has donated in the last year. 3 ) What does this advert want people to do once they've seen it (the 'call to action')? They want more young black and Asian people to donate blood and save lives. 4) Why is the advert called 'Represent'? The advert is called Represent so young people could feel good about themselves and feel proud that they are helping to save people's lives. They will feel happy that they're helping people that are the same ethnicity and represent their ethnicity. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of The producer has chosen famous BAME celebrities such as Nicola Adams, Chuka Umunna, Ade Adepitan and Kanya King three well-known people who appear in the advert and why th...